Promotional Products - Do they work?
Promotional Products – Why They Work
work but many small businesses are still reluctant to harness their power. In this article we bring you some of the top reasons and interesting facts from across the globe.
Will Promotional Products Enhance my Brand and Fit My Budget?
Absolutely! Any organisation no matter how large or small is sure to find the because of the hundreds of thousands of branded products that can be tailored to fit any budget thus allowing greater flexibility when planning out a marketing campaign of any size.
Are Promotional Products Useful?
Everyone loves a giveaway and a staggering of people report currently owning or possessing a promotional gift received within the last 12 months. Always aim to choose promotional materials that will not only reflect your brand but also have longevity and be desirable meaning you will create a winner!
How Can Promotional Products be Used?
There are a variety of ways promotional corporate gifts can be used in campaigns. They can either be used as a standalone business gift or integrated with other media in a variety of interesting and effective ways including:
Incentives for Work
Nonprofit fundraising for charities
Public awareness campaigns
Encouraging brand loyalty
New product or service event launches
Promotional marketing giveaways when used with direct mail solutions have demonstrably increased response rates by up to 75%
Ten Interesting Facts About Promotional Products
8 in 10 consumers own between 1 – 10 promotional giveaways
6 in 10 people keep a promotional marketing gift for up to 2 years
48% of consumers would like to receive branded promotional items more often
69% of consumers would pick up a promotional article if they deemed it useful
91% of consumers have a promotional gift in their kitchen, and in their office
77% of consumers rate a promotional advertising products usefulness as the reason they keep it
89% of consumers can recall the advertiser of the promotional product they received in the last 2 years
Mugs are a more effective advertising medium than radio and television posts
Promotional items draw up to more referrals from satisfied customers than an appeal letter alone
The top five buyers of promotional materials are education, finance, not-for-profit, healthcare and construction.